- To emerge as a premier bank with best practices and highest trustworthiness
- Constantly improve customer satisfaction by providing higher quality banking and professional services.
- Pursue global benchmarks in profitability, operational efficiency, asset quality, and risk management.
- Create and deliver value for shareholders.
- Offer rewarding career opportunities and cultivate staff commitment.
- Integrity – We uphold trustworthiness and business ethics.
- Customer focus – We build value propositions, products and services around what customers really want.
- Social responsibility – We care for and contribute to our community.
- Performance - We create a competitive working environment to enhance performance. We set targets, measure results and reward achievements.
- Respect - We cherish every individual. People are our most valuable asset.
- Innovation - We encourage creativity and take ideas for improvements seriously.
- Teamwork – We strongly encourage collaboration among staff and across departments. We work together to succeed.